Many ABM campaigns rely solely on data and insight (the brains) to do the job, and though they often generate positive results, they’re not as effective as they could be. When a campaign uses these ...

Download this free collection of case studies for campaigns that wowed prospects, positioned brands as experts and generated significant sales Every set of accounts is unique, and the individuals and ...

There are plenty of ways that ABM marketers use AI today to gain efficiency: generating email subject line ideas, reformatting creatives to fit different templates, or recording transcripts of a call.

I have been a marketer for decades, and have seen many evolutions in marketing best practices. First, we saw the rise of digital marketing vs. offline marketing. Then, we saw the rise of social media ...

Traditionally, business-to-business (B2B) marketers used marketing automation in a similar fashion as consumer marketers. Dashboards, lists, and workflows were built to help companies interact with a ...

As a result of the pandemic and widespread work-from-home policies, B2B companies are increasing their commitment to account-based-marketing (ABM). Yet, to thrive in a new era, they must go beyond the ...

With just 26% of organizations currently conducting separate measurement and attribution for their account-based marketing (ABM) programs, the low adoption rate suggests that while many organizations ...

Traditional approaches emphasize expensive tech stacks and campaigns, but even small businesses with limited resources can effectively implement ABM by leveraging existing resources, low-cost tools ...

There’s a great scene in the 2017 TV show Big Little Lies where a teenage girl, worried about her mother, asks her father, “You haven’t noticed she’s been a little agitated lately?” Her dad’s reply: ...

Looking to level up your digital marketing strategy with account-based marketing (ABM)? The most important goal in launching your first ABM campaign is to show that alignment between your marketing ...

Account-based marketing (ABM) was created to break through the noise. But what if we've been doing it backward all this time? The basic strategy behind ABM is to align our marketing and sales efforts ...