I usually find ASMR either too twee or too absurd, but surprisingly, Kayla makes my brain feel pleasantly fizzy in ways I've decided not to interrogate further. She's mastered the whispered delivery ...

Autonomous sensory meridian response (ASMR) has become a new craze in the social media age, though the practice has been around for much longer. Many YouTube channels and apps are now dedicated to ...

I was especially bad at science in school. I failed chemistry twice and third-time-charmed my way to finally passing with a C. So now, of course, I enjoy anything with a scientific bent and listen to ...

What do the sounds of whispered affirmations, page-turning, and tapping fingernails have in common? What about the sight of slow hand movements, soap being gently cut to pieces, and hair being brushed ...

On the recommendation of a colleague, I put the letters “ASMR” into the search bar for YouTube. Many videos came up, some with a great number of views. One had over 15 million. I clicked on the first ...

Giulia Poerio does not work for, consult, own shares in or receive funding from any company or organization that would benefit from this article, and has disclosed no relevant affiliations beyond ...