We all love a nice strip or grid of addressable LEDs. It can add flair or an artistic touch to many projects, and it can make gaming computers look extra 1337. However, providing enough current to a ...

LTN Global is launching what it described as a universal signalling solution designed for addressable TV advertising. LTN Global says that fragmentation in distribution platforms and ad decisioning ...

Long a pipe dream, scalable linear addressable advertising is now available across all platforms. In fact, TV channels are deploying it now, and these early adopters will likely command extra-high ...

Lots of people are talking about addressable TV. “Data-driven linear,” though? Not so much. But despite the fact that data-driven linear (DDL) doesn’t get as much attention as its somewhat sexier ...

Addressable advertising will enable advertisers to better target TV audiences better. There are a several addressable TV advertising tests happening this year. (Photo by Harry Trump/Getty Images) ...

Forbes contributors publish independent expert analyses and insights. This article is more than 6 years old. For anyone interested in the future of advertising, the capabilities of connected ...

Go Addressable, a trade organisation dedicated to furthering the growth of addressable TV, has published research that highlights the value of addressable TV advertising, or the ability to serve ...

Marketers have long favored electronic media -- particularly television and radio -- for their ability to efficiently reach large audiences. But this broad reach often results in wasted impressions.

New alarm technicians are probably less familiar with conventional (IDC) systems than they are with addressable systems. I'll even go so far as to say that the development of the addressable fire ...

“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is by Matt Krepsik, chief technology officer at Quotient. Proponents of addressable TV call ...

NEW YORK--(BUSINESS WIRE)--Today, Go Addressable, an industry initiative to advance addressable TV advertising, announced the results of a new study with Advertiser Perceptions that demonstrates how ...