Without an easy interface for clicking through to purchase, audio and video ads have, until recently, been best suited to upper-funnel brand-awareness campaigns rather than direct response. But now, ...

CIMM is taking a pro-active role in advancing new media nomenclature and processes with both its Lexicon(terms and definitions associated with Set-Top Box data measurement) and recently released Asset ...

When I was little, I loved fireworks. Since childhood, the Fourth of July has always been my favorite holiday. And so as a kid, I saved money from Christmas until July to get some cool things that go ...

Walmart and Roku are piloting a new feature that aims to make shopping from TV ads more seamless, according to a press release. Roku viewers who are served Walmart ads via the streaming service can ...

Google Ads has a new scaled ad auditing tool set of code you can download at GitHub and use in your own software systems for managing your ads. The Disapproved Ads Auditor tool helps you both flag and ...

You can place advertisements on your Tumblr blog by inserting the ad code snippet into the theme's layout code. Use Google AdSense or another advertising network to provide the ads. Once you insert ...