After more than two decades in digital content creation, I've watched the pendulum swing back and forth between long-form and ...

Mastering the art of social media videos involves more than just creating compelling visuals. It requires a deep understanding of the technical and strategic aspects of video delivery. To generate ...

Search isn’t what it used to be. The neat, linear, “perfect” journey, where a user types a question into Google, clicks a blue link, and finds their answer, is over. (If that ever actually existed.) ...

Most of us would be lost without our smartphones, tablets, and computers. People digest a lot of information on these devices, which is why a digital marketing strategy is imperative for any business ...

For many years, SEO has been the lifeblood of content marketing. Keyword research, quality content, blog optimization, and organic traffic became the gospel of lead generation. But times have changed.

Strategic content builds trust by addressing audience needs and aligning with brand goals. Audit existing content to refine future ideas and ensure relevance to your audience. Content calendars and ...

Andrea Aker is CEO of Aker Ink PR & Marketing, a full-service agency that helps companies increase awareness, thought leadership and leads. In an on-demand, digital-first world where one’s first ...

The future of SEO is about mentions, authority, and AI relevance. Here’s how to secure brand visibility in AI-generated search results. In 2025, my LinkedIn feed became flooded with SEO thought ...

AI has become an essential tool for streamlining video content planning and analytics. Relying solely on AI video is a major mistake, though. In the face of an onslaught of AI-only video, brands need ...

Before I launched my agency, I worked for several others and noticed a troubling trend. Many focused solely on creating new on-site content for their clients, often neglecting older posts and pages.

Whether you’re using AI to replace your content team or avoiding it entirely, you might be repeating a historic mistake.

In a bold move to maintain its leadership position in the streaming industry, Netflix NFLX has unveiled an impressive slate of upcoming content for 2025 that should excite both viewers and investors ...