Conversion funnels are essential for any business looking to maximize sales and drive customer engagement. By analyzing each step of the funnel, companies can identify opportunities to optimize their ...

In the marketing world, we know how difficult it is to manage conversion; we provide so much attention to the quick projects and get distracted by immediate numbers that sometimes we forget to take a ...

Businesses are constantly seeking strategies to draw prospects into the marketing funnel and convert them into loyal customers. However, it’s difficult to know exactly which advertising channels will ...

This session will cover digital marketing and how to create a conversion funnel to help your strategic marketing and advertising efforts drive engagement and sales. Digital marketing refers to ...

In her latest ExchangeWire column, Shirley Marschall ponders on the complexities of the advertising funnel, and the need to simplify the ad tech stack. You thought you were running the funnel? You’re ...

If you focus on filtering audiences when that isn’t the solution, you will strangle your marketing funnel and the account will suffer a slow, painful death. Here's how to avoid that. In these words ...