Texas AG Ken Paxton’s deal with Crest over fluoride imagery sparks praise and criticism amid broader debate over children’s fluoride exposure.

Procter & Gamble has agreed to revise packaging of its Crest toothpaste brand under an agreement with Texas Attorney General ...

The move aims to ensure that depictions of fluoride toothpaste quantities on Crest packaging align with guidance for children.

(Reuters) -Procter & Gamble and Colgate-Palmolive are among the defendants in six new lawsuits targeting the sale of toothpaste and mouth rinse for young children because the products contain fluoride ...

Procter & Gamble’s Crest has enlisted seven-year-old social media influencer Brody Hudson Schaffer as the official “Kid Correspondent” for its new Crest Kids Color Changing Toothpaste. Specifically ...

Everybody knows that many parents will help themselves to their kids’ Halloween candy haul. The kids may not like it but how do they stop it? Crest toothpaste has a solution. Crest has created a ...

Parents, are you taking your child's dental health seriously? The simple habit of brushing twice a day helps remove plaque-causing bacteria, reducing the risk of tooth decay, gum disease, and costly ...

NEW YORK – Procter and Gamble and Colgate-Palmolive are among the defendants in six new lawsuits targeting the sale of toothpaste and mouth rinse for young children because the products contain ...