In today's customer-centric business environment, organizations are dependent on rich, highly accurate customer data to enhance relationships, personalize experiences and drive growth. However, many ...

Picture this: You're a business owner struggling with your competitors. Sales are decreasing, and you're not sure why. You start to pay attention to your website and social media channels, analyzing ...

In today’s fast-paced world, retailers are generating more data than ever before. From customer transactions to inventory management, retailers need to be able to manage, integrate and govern their ...

A solid customer master data management system should give you design and functionality freedom, whether for marketing, service, sales or support, or anything else. That way, you can cope with all ...

Customer data platforms (CDPs) first gained popularity among marketing users as the technology tackled the marketing function’s complex customer data management challenges. These challenges included ...

If your business is struggling to manage customer profiles and customer master data across different departments, Customer Master Data Management (CMDM) solutions could be the answer. These tools ...

We are passionate about customer success and that’s one of many reasons we’re honored to be named a Gartner Peer Insights Customers’ Choice for Master Data Management. Vendors placed in the ...

Once a promising but mostly supportive tool, artificial intelligence now stands at the center of how businesses manage and interpret customer data. Its capabilities are reshaping industries, enabling ...

The master data management market is expanding as organizations address data inconsistency and compliance challenges, with the U.S. segment growing from USD 5.62 billion in 2025 to USD 18.94 billion ...

With so much attention paid over the last two years to the supply chain, it can be easy to overlook the larger organizational processes in which it is involved. One is the order-to-cash process, which ...