If your customer profiles aren’t evolving, neither is your pipeline. Sales teams everywhere face the same frustrating problem. They follow their ideal customer profile (ICP) perfectly, yet deals keep ...

Your sales reps want and your marketing team needs clarity on ICPs and Persona to target the right people, at the right companies, with the right message. Clear target audience. Defining your ideal ...

CRO of 6sense, taking the guesswork out of efficient revenue growth with the power of AI and insights to uncover buyers already in market. It’s been a wild ride for B2B sellers and marketers recently.

If your business is struggling to manage customer profiles and customer master data across different departments, Customer Master Data Management (CMDM) solutions could be the answer. These tools ...

Customer data platforms (CDPs) first gained popularity among marketing users as the technology tackled the marketing function’s complex customer data management challenges. These challenges included ...