A few years ago, I used to believe that flashy ads and crazy discounts were the magic pills to grow a business. And to some extent, they worked. People clicked, bought and left. But the ROI didn’t ...

Discover why cultivating relationships with experts is crucial for small business success, and learn how strong connections ...

When it comes to growing your business, customers are key. While you should definitely create valuable products that your customers will love, you need to take things a step further when it’s time to ...

Alex Williams is a full-stack developer and technology writer in the United Kingdom specializing in web development and data management. Small businesses face many challenges when managing customer ...

As someone who has conversations with businesses about digital transformation every day, I hear one question come up more than any other: Where do we start? It’s a deceptively difficult question to ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Collin Cohen It isn’t ...

Customer connection has become the defining advantage in e-commerce as brands balance personalization, data, automation, and ...

I always say that it’s better to have 100 clients who love you than 1,000 who feel indifferent about you. As the CEO of a C-level ed-tech company, I’ve worked with thousands of companies and developed ...

Abstract: Customer Relationship Management (CRM) systems have come a long way in their evolutionary life cycle. From being used as a mere Rolodex of customer information, they have transformed into ...

The last few years have brought disruption after disruption to bear on the ways companies and customers interact. Arguably, the company-to-customer connection has been more disrupted than supply ...