Multiple studies and opinion surveys performed across industries agree: It’s more cost-effective to retain existing customers than it is to acquire new ones. Knowing this, many business leaders devote ...

Whether it’s the coffee shop down the street, a mobile app on your phone or software used at work, any long-term minded and customer-centric company is typically focused on: Acquisition: Attracting ...

Customer journey analytics software aims to help businesseses understand, optimize and personalize every step of the customer experience. By aggregating and analyzing data from touchpoints across both ...

Often in small business marketing, the focus is on selling to new customers. It's true that getting new business is exciting and fulfilling; it always feels great to land a new sale or launch a ...

SAN FRANCISCO, April 23, 2019 /PRNewswire-PRWeb/ -- Brightback launched today with $11 million in total funding, and unveiled the industry's first customer retention automation software for ...

Recruiting new customers costs seven to nine times as much as it does to keep current customers from leaving. Besides the obvious foregone revenue, dissatisfied customers are not going to recommend ...

Loyal customers are a beautiful thing. As they grow to trust your brand, they’ll buy more, and more expensive, products over time. This enduring loyalty positively impacts your customer retention rate ...