Every so often digital platforms have to shift their analytic capabilities so that the metrics better reflect how marketers deploy their media campaigns. YouTube is among those platforms. The recent ...

Opinions expressed by Digital Journal contributors are their own. Envision being able to predict on-site customer trends, empowering GMs to make informed business decisions and fine-tune operations ...

BOSTON--(BUSINESS WIRE)--Snowplow, the leader in customer data collection and analytics, today announced the launch of Snowplow Digital Analytics on Snowflake Marketplace. Snowplow Digital Analytics ...

Creating an effective digital marketing campaign is not about crafting eye-catching ads or enthralling videos. Of course, those play a role, but I have found that the true root of purpose-driven ...

PHILADELPHIA — Comcast Smart Solutions, a division of Comcast that specializes in smart technologies for businesses and communities, announced expanded strategic relationships with Eagle Eye Networks ...

Threats can come and go in the blink of an eye. A man draws a pistol in a crowded mall and then vanishes. In the security room, two, three, and four seconds pass in confusion before someone triggers ...

In recent years, marketers had a singular overall objective in their strategy planning: to gain enough data to better understand and serve their customers. In the 2025 digital landscape, marketing ...

The ability to make informed decisions quickly is a competitive advantage for businesses, and being able to analyze data can give companies an upper hand. As businesses strive to optimize marketing ...

SAN DIEGO--(BUSINESS WIRE)--Power Digital, the leading tech-enabled growth marketing firm today announces the acquisition of Endrock Growth and Analytics, with offices in the United States, Medellín, ...

Generative AI, real-time pipelines, and looming governance deadlines are turning 2025 into the fastest-moving year analytics has seen. Market analysts forecast that global data analytics revenue will ...