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A new testing protocol to gauge the protective qualities of ecommerce packaging has been released by the International Safe Transit Association (ISTA) to help retailers, brands and their partners ...

New offering makes Nosto the first personalization solution to provide actionable merchandising insights that show which products and brands drive better outcomes NEW YORK, Oct. 1, 2019 – Nosto, a ...

Demand Gen offers more creative and audience control than PMax. Learn when to use it and how to combine both for ecommerce ...

There’s nothing that always works and pretty much nothing that never works either. Websites are highly contextual. That being said, there are tests that tend to have a very high win rate. These are ...

We’ve all heard the stories about a humble split test bringing in more subscriptions, more leads, more downloads, and more growth. Or how changing one word brought in more than $300,000 in revenue.