Imagine Entertainment and Land O'Lakes have teamed on an effort to encourage film and TV producers to craft more nuanced ...

I saw a new iPhone ad this weekend a dozen or more times. In it, an airline pilot tells how by using his iPhone he helped his flight avoid a three-hour weather delay and got his happy passengers to ...

Zoë Arden, a fellow at the University of Cambridge Institute for Sustainability Leadership and author of Story-Centred ...

Forbes contributors publish independent expert analyses and insights. Dr. Tracy Brower writes about joy, community and the future of work. When you want to convince someone, influence them or make a ...

When it all comes down to it, what is a business? You are an organization that has identified a pain point that people are experiencing. In order to remove that pain point, you are offering a product ...

Forbes contributors publish independent expert analyses and insights. Esther Choy covers leadership with a focus on business storytelling. In 2016, I gave a talk on business storytelling in ...

Halo? "Bullshit". Modern Warfare 2? "An immense disappointment". Uncharted 2? According to Crysis 2 writer Richard Morgan, it was "the perfect example" of storytelling in games. "There is absolutely ...

Imagine this: You assign your students a writing prompt, and while some eagerly begin crafting their stories, others stare at the blank page, muttering, “I have nothing to write,” or “I can’t think of ...

From the written to the visual, from much-maligned data-heavy PowerPoint presentations to humorous hooks, the author lays out ...

Joan Didion opens The White Album with the famous line “We tell ourselves stories in order to live.” This statement reflects her view that humans rely on narratives to make sense of life’s chaotic, ...