Revolutionary advertiser Leo Burnett once said, "Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read." What's good advice for writing ad copy also works when writing a ...

Your sales presentation literally makes or breaks a sale. Maybe it’s a sale where you’re trading goods or services for money. Or maybe you’re selling an idea to a partner or a higher-up. Any way you ...

There are lots of ways to pitch a new product. You can present a market study complete with pie charts and statistics and deliver it like a lawyer in a courtroom trial. You can show a video of people ...