"I have a feeling first-party data may not matter very much," said media futurist/media agency exec Rishad Tobaccowala during ...

Uniqode reports QR Codes are key for collecting first-party data, offering consent, context, and engagement insights over ...

Anonymised, an AI data platform that helps publishers and advertisers understand, reach, and measure incremental audiences ...

The main thing to know about first-party data is that it’s your property right. Think about it like this: You bought a farm (maybe somewhere in Connecticut or California), and you’ve got your chickens ...

In today’s world, privacy matters more than ever. With new rules like GDPR and the end of third-party cookies, businesses can no longer rely on tracking people around the web to understand their ...

QR codes on product packaging lead Skullcandy consumers to a unified post-purchase experience. Images courtesy Skullcandy and Brij. Like many brands that have been sold primarily through retail and ...

The new framework helps U.S. and global B2B marketers drive a higher-quality pipeline through first-party data, verified content engagement, and privacy-first execution.

Hugh Stevens, managing director EMEA at AUDIENCES, dives into the future of first-party data activation. He looks at how customer strategy should evolve, driving a sustainable impact, and prioritising ...

Nashville, TN, Oct. 06, 2025 (GLOBE NEWSWIRE) -- American Rebel Holdings, Inc. (AREB), America’s Patriotic Brand (www.americanrebel.com), today announced a $1.5 million strategic investment in RAEK ...