Brands avoiding X for any reason may be purchasing advertising on the platform through Google Ads without realizing it.

Google reportedly plans to expand an outdoor advertising business in Germany using a programmatic ad-buying process and lots of data. The digital screens are in public spaces such as train stations, ...

Google has quietly rebranded its "unified pricing rules" to "pricing rules" in Ad Manager. The change allows publishers to set bidder-specific floor prices again. Many publishers are now experimenting ...