Opinions expressed by Entrepreneur contributors are their own. First there’s marketing. Then you have direct marketing, consumer marketing, B2B marketing, buzz marketing, word-of-mouth marketing, ...

Undercover marketing seeks to influence buying decisions without tipping off the consumer about the manipulation. Also labeled buzz, guerrilla marketing or stealth marketing, these tactics take four ...

In the grainy, black-and-white video footage, a terrified movie crew runs from something in the woods, their handheld camera shaking frantically. This was followed by a trickle of other videos and ...