If you hide text from page visitors and only let search engines see it, you engage in an old, spammy technique. While this is true, there are a few ways to hide content that are Google approved. If ...
Tall hamburger with a hand reaching for it. The introduction to the article, surrounded by a collection of examples of alt text, displayed over blank boxes, arranged in a scattered formation.
Google's John Mueller said that when it comes to hidden text on a page, Google is "good at ignoring it." It is one of those things that Google seems not to penalize for anymore but rather just not ...