“Core values” refer to your company’s principles. They show what your company stands for, who your team is and the people you want to attract. Simply put, core values are the beliefs that drive the ...

As entrepreneurs, we all want to build a business that has strong core values. Having those guiding words is a sign that your organization is confident in its identity. It helps set expectations for ...

Jim Collins’s revered method for establishing company core values might not suit all businesses, particularly when disconnected from customer value propositions. Here are my suggestions for crafting ...

Opinions expressed by Entrepreneur contributors are their own. A strategic and inclusive approach with input from diverse company representatives can lead to authentic and meaningful values. The ...

The modern employee and consumer want to know that companies care about more than just sales and profit. People are more motivated to work—and consumers are more likely to patronize a brand—when they ...

“Hi, I’d like a No. 4 with a bottle of water to go.” “Will that be for here or to go?” “Uh, to go.” “That’ll be $17.75. Thank you, your order number is 43. Next in line!” Five minutes after I ordered ...

L-R: David Goerke, Matt Haiker, Mikaela Kiner, Joanna Swash, Christine Durrett, Kris Lindahl, Kathy Etemad Hollinger, Timothy Haluszczak, Megan McCamey, John Ehle, Alina Clark, John Palter, Laura ...

In today’s competitive job market, aligning with a company’s core values is often as important as possessing the technical skills required for a role. Employers want candidates who not only excel in ...

In the recent event "How Delivering Against Consumer Core Values Will Help Drive Business Growth," experts share how to understand and tap into customer values. Demographics don't tell the whole story ...

After spending the last year researching and writing my new book, Outsmart Your Smartphone: Conscious Tech Habits for Finding Happiness, Balance, and Connection IRL, I've learned that we sometimes go ...