Implementing the right strategies helps marketers grow their customer base and optimize budgets. The two primary types of marketing, inbound and outbound, achieve these goals in different ways. To ...

Whats the difference between inbound and outbound marketing, and can they be combined into a winning digital marketing strategy? We asked the experts. The digital marketing world changes every single ...

Opinions expressed by Entrepreneur contributors are their own. There has been a lot of debate recently as to whether inbound marketing departments will eventually overtake company sales teams. While I ...

The marketing landscape has shifted since HubSpot introduced the concept of inbound marketing in 2005. Instead of relying on interruptive tactics like cold calling and commercials, inbound marketing ...

For most B2B companies, it’s important to focus on both inbound marketing and outbound marketing. These distinctive approaches are complementary in many ways, so if you use both efficiently, you can ...