Lyft is rolling out a slew of features that are especially timely for the holiday season and people on the go. The rideshare company revealed in a study that 71% of rideshare users surveyed find ...

Lyft is testing a new rewards program that gives riders cash back on future trips, marking the company’s latest move to attract and retain users amid fierce competition with Uber. Riders will reap the ...

Lyft is changing how you ride and who you ride with. The company just rolled out a set of personalization and safety upgrades designed to give you more control over your experience. At the heart of ...