Machine learning didn’t disappear — it embedded itself. These seven competencies define what marketers must architect, govern and measure for 2026.

Forbes contributors publish independent expert analyses and insights. Writes about the future of finance and technology, follow for more. We live in a world where machines can understand speech, ...

AI is here to stay. Generative AI’s growing intelligence can greatly improve all facets of customer experience, including NPS, CES and CSAT. LLMs help you understand your customers. A company’s NPS ...

Zest Metrics is revolutionizing how SEO professionals track visibility, offering a clear, data-driven approach to navigating ...

While sustainability is frequently mentioned in policy discourse and regulatory frameworks, the study finds that it remains ...