Several months after announcing a slew of partnerships to position itself as a privacy-first company, PurpleLab has unveiled a new measurement tool for marketers.

As a small business owner, you depend on your employees to reach optimum performance levels, especially when many employees are cross-trained to perform distinctly different job functions. For ...

Reddit has launched two first-party measurement tools -- Reddit Brand Lift and Reddit Conversion Lift -- which are intended to quantify the incremental impact and overall effectiveness of campaigns.

How innovations in visibility, usability, and smart sensing are changing who uses tools—and how. For centuries, measurement tools have been essential to architecture, engineering, construction, real ...

[Darlan Johnson] was working on a wearable project and needed a way to measure the change in voltage and current over time. Most measurement tools are designed to take snapshots of a system’s state in ...

Measurement was once again a hot topic at this year’s Skoll Forum; with seven measurement-related sessions over three days, it eclipsed other perennially popular topics like funding and innovation.

Artificial intelligence is now part of modern software development. The tools available to engineers today are enabling new ...

Forget hunting for a tape measure or a protractor. Use your Android phone camera and sensors to handle different types of measurements easily.

Employers measure employee job performance through a variety of tools and processes. Some use more than one, but smaller businesses often choose one tool that works best for them and use it ...