NEW YORK—As the TV industry grapples with the measurement problems that have been produced by rapid changes in the way people watch programming, the Coalition for Innovative Media Measurement (CIMM) ...
The entire ad industry is obsessed with retail media right now. But the channel’s got a bit of a measurement problem. (Sound familiar?) Retail media networks (RMNs) give brands that don’t have much ...
Retail media networks (RMNs) are rapidly growing, with advertisers investing billions of dollars into these platforms each year to consumers across the funnel. As retail media matures beyond search to ...
Gao (Synthese, 2017. https://doi.org/10.1007/s11229-017-1476-y) presents a new mentalistic reformulation of the well-known measurement problem affecting the standard ...
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Meet Stephen Quake: The Scientist Who Treats Biology like Physics and Turned Life Into Data
Biology has always been an unruly science. Cells divide when they want to. Genes switch on and off like temperamental lights.
Flake and Fried argue that psychology takes a "measurement schmeasurement" attitude towards quantifying important constructs. Source: From Pixabay at Pexels Standardized testing is controversial. Does ...
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