In a world where consumers are bombarded with ads everywhere they go, authenticity—the quality of being honest, genuine and trustworthy—is the key to breaking through the attention barrier.

In the last 2 years, and accelerated by COVID, native advertising has exploded across healthcare for DTC and HCP marketing. Native ads have been adopted by all healthcare industries including pharma, ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Native ads are ads that don’t look like ads. They’re typically found at the bottom of a news ...

Whether it’s sponsored content, advertorials, content recommendation widgets, branded content or product placement, native advertising has been around for a long time. But for a supply-side platform ...

The world of digital marketing never sits still. It is always evolving at breakneck speed as marketers develop new tools, platforms, and techniques to outperform their opponents. One recent example of ...

TripleLift claims it’s the world’s largest source of in-feed inventory. It built a server-side header-bidding wrapper specifically for native ads in 2017 and has a portfolio of in-feed native ad units ...

Sign up for The Media Today, CJR’s daily newsletter. Back in antiquity (five years ago), when I ran a popular Web 1.0 content site called Beliefnet, we used to ...

Native advertising, it seems, is the solution to all our problems: it offers advertisers a way to reach consumers that promises to reverse years of declining click-through rates, while desperate ...

NEW YORK--(BUSINESS WIRE)--Adform (www.adform.com), the independent and open full-stack ad-tech platform serving media agencies, trading desks, brands and publishers globally, today announced further ...

Mainstream news media outlets have, in recent years, begun to create advertisements that look like news articles on their websites and on social media. My research raises questions about whether this ...