GSK Consumer Healthcare is launching its global toothpaste brand Parodontax in India, to strengthen its oral care portfolio. The company, which has been focusing on Sensodyne in the tooth sensitivity ...
parodontax, a brand of oral health products, used a three-prong consistent campaign over seven years to raise awareness of gum disease and to position its toothpaste optimised for gum health as the ...
From dusty brand to growth comet: beating growth objectives by 250%. How do you change people's behaviours with limited funds? By powerfully confronting current beliefs to make your brand essential.
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