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Adobe is announcing some groundbreaking technology at Adobe Max this week, including GenStudio for Performance Marketing, a new application that can learn a brand’s guidelines and then apply that ...

Performance marketing has traditionally relied heavily on last-click attribution and basic demographic targeting, but as marketers have witnessed, this space is rapidly evolving. Smart brands are ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. In an era defined by vast ...