In 2012, Professor Rom Harré defined positioning theory as being “… based on the principle that not everyone involved in a social episode has equal access to rights and duties to perform particular ...

Consumers are bombarded with unending streams of information on millions of products from thousands of companies. Positioning is a strategy to get your company and products noticed; it actually refers ...

Academics, researchers and students from around the world interested in positioning theory — a concept in social psychology that characterizes interactions between individuals — are invited to attend ...

Marketing is more of a science than its more creative counterparts – advertising, public relations and promotions – but, despite its emphasis on research and number-crunching, marketing still relies ...