Random acts of kindness help others—but they're good for the helpers, too 💗 ...

Why helping others can lead to a more fulfilling life ...

Shortly after they turn 1, most babies begin to help others, whether by handing their mother an object out of her reach or giving a sibling a toy that has fallen. Researchers have long studied how ...

Collective pro-social behavior can be induced by the right messaging. Source: jasperai/OpenAI When confronted with frequent news of inhumane behavior, people often want to create change for the better ...

Prosocial behaviors are the voluntary actions we take to help others with no expected benefit for ourselves. Actions can be seemingly insignificant such as correcting a buddy’s uniform infraction or ...

Women are more generous than men, behavioral experiments show. Now, researchers have been able to demonstrate that female and male brains process prosocial and selfish behavior differently. For women, ...

Researchers from University of Kentucky, Arizona State University, and Pennsylvania University published a new Journal of Marketing article that explores scenarios where people take on an ambassador ...

Lin, Stephanie C., Julian Zlatev, and Dale T. Miller. "Moral Traps: When Self-serving Attributions Backfire in Prosocial Behavior." Journal of Experimental Social Psychology 70 (May 2017): 198–203.

Côté, Stéphane, K. A. DeCelles, Julie M. McCarthy, Gerben A. Van Kleef, and Ivona Hideg. "The Jekyll and Hyde of Emotional Intelligence: Emotion-Regulation Knowledge Facilitates Prosocial and ...