Researchers from University of Kentucky, Arizona State University, and Pennsylvania University published a new Journal of Marketing article that explores scenarios where people take on an ambassador ...

Prosocial behaviors are voluntary actions intended to help others. Children display prosocial behavior when they share toys, comfort someone who is sad, or work together to complete a task. Share on ...

Random acts of kindness help others—but they're good for the helpers, too 💗 ...

On a crowded Milan subway, a man in a Batman suit quietly stepped into a carriage and, according to new behavioral research, something unusual happened: commuters suddenly became more considerate.

Collective pro-social behavior can be induced by the right messaging. Source: jasperai/OpenAI When confronted with frequent news of inhumane behavior, people often want to create change for the better ...

The reflections from my students, combined with recent research on prosocial behavior during the COVID-19 pandemic, provide evidence of helping behaviors during this challenging time, and also ...