Understanding how Google Analytics 4 (GA4) tracks sessions is key to making sense of your website data. GA4 tracks sessions ...

Tracking users online has long been a core part of how websites deliver targeted ads and personalized content. Traditional ...

Cookies, also known as "HTTP cookies," are small text files that websites store on your computer to help track your activity. Most cookies are used to track what sites you're logged in to, and your ...

For many years, privacy advocates have been sounding the alarm on the use of cookies to track, profile, and serve personalized ads to web users. The discussion has been especially acute over cookies ...

Not all cookies have explicitly malicious intent. Most simply help a website work properly or let the advertisers that help fund websites figure out which ads would interest you the most. However, the ...