Differentiation in marketing means creating specialized products that gain competitive advantage with a particular segment of the market. Companies can choose from two different strategies: ...

When businesses give autonomy and power to each of their divisions and departments, the result is differentiation, in which each section develops its own cultures and methods. When a company brings ...

If anything could be considered sacred in business, differentiation would be a top candidate. “Differentiation,” the method marketers use to demonstrate differences between products, is pursued with ...