Backed by Primo Brands, the iconic blue bottle is being repositioned as both aspirational and accessible. If you’ve been noticing that cobalt-hued water bottles have started to pop up everywhere ...

If you've ever stood in front of a large display of bottled waters and wondered which one to buy, I don't blame you. There are countless bottled water brands on the market, and you may think, hey, ...

A TikTok user's elaborate morning routine is going viral, and so is the water brand featured in it. A bottle of Saratoga Spring Water, owned by Primo Brands, is never far away from the star of the ...

A study found 10 popular bottled water brands contained disinfection by-products, which have been found to increase cancer ...

Cultural trailblazer is the face of the first chapter of the premium spring water brand's story for 2026, which will unfold with unexpected moments and figures Captured in cinematic black and white, ...