So many brands in India have already mastered the art of video storytelling in longer-forms. Read on to learn how you can do it too. Six YouTube videos uploaded by three brands in India over the past ...

Whenever you read about genius branding or brand storytelling, you always hear about titans like Apple and Nike. While these brands are certainly talented, it can be a little disheartening to compare ...

Poetic justice, as a term, was first used by Thomas Rymer in 1678 in his work, “The Tragedies of the Last Age Consider’d.” He ...

Forbes contributors publish independent expert analyses and insights. Esther Choy covers leadership with a focus on business storytelling. In 2016, I gave a talk on business storytelling in ...

Remember the last time you were stuck in a business presentation with endless bullets, heavy data, and text-filled slides? Last week? Yesterday? Right now? Business meetings are notoriously boring, ...

Every design tells a story. Every story has a design. It’s your job to connect the two. It takes planning and thoughtful design every step along the way. Effective storytelling requires that you use ...

In a recent book published by International Society for Technology in Education, Digital Storytelling: Guide for Educators, author and education technology consultant Midge Frazel shines a light on ...

Have you mastered the art of visual storytelling yet? In our picture and video saturated world, the use of visual storytelling for business is essential if you want to capture new leads, attract new ...