Recent years saw a trend for minimalist logo designs sweep through branding as companies adapted their identities to small digital screens. Just look at the best car logo redesigns for one example ...

Think of your logo as more than your name in pretty type: it needs to be the essence of your brand identity. Your brand identity is markedly affected by the psychology of font, color and shape, which ...

Logo design is more than a visual identifier; it’s the cornerstone of a brand’s identity. But for much of the 2010s and early 2020s, it largely felt trapped in a cul-de-sac of lifeless sans-serif ...

As design journalists, we like to think we understand the power of fonts. Typography is an essential pillar of design, one with the power to elicit strong subconscious responses from the reader. But ...

Logos are notoriously difficult (and costly) to design, yet they’re mission critical for any business. Instead of using graphics, try a typographic approach instead. Typographic logos, like the ones ...

If you’ve got a startup or a small business you’re probably acutely aware of how graphic design plays a role in building your company. Similarly you probably know how expensive it can be to hire out ...

Logos surround us in digital and physical space. Logos surround us in digital and physical space, but we rarely examine the thought and artistic thinking that goes into the design of these symbols.

Jeb! is fine, as far as logos go. It's uninspired, sure, but it gets the job done. But as a piece of typography, it's crap. Actually, it's worse than that. “It’s a piece of shit, and you can quote me ...

All products featured here are independently selected by our editors and writers. If you buy something through links on our site, Gizmodo may earn an affiliate commission. Reading time 4 minutes The ...