Opinions expressed by Entrepreneur contributors are their own. Vision statements get a bad rap for a couple of reasons. First, they’re ill-defined by people who confuse vision with a strategy. Second, ...

Crafting clear mission and vision statements is critical to shaping company identity, motivating employees and guiding decision-making. A mission statement defines the current scope and purpose of the ...

Entrepreneurs must understand the key differences and similarities between mission statements and visions statements, and should have both for their organization. These statements can help define the ...

Last century’s Mission Statement has evolved into today’s Simplicity Vision Statement. Instead of a buzzword-driven paragraph, the Vision Statement helps you articulate why simplification is important ...

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We spend an inordinate amount of time in this industry training advisors how to craft statements: elevator pitches, unique value proposition (UVP) statements, mission statements, vision statements, ...

Writing a vision statement isn’t just an exercise in stringing words together - it’s an opportunity to inspire, align, and drive action. The most effective vision statements don’t just state an ideal ...

When was the last time you revisited your company's mission or vision statement? Do you even have one? Your brand strategy includes your mission and vision statements because those are the top of your ...

Dunkin’ Donuts CEO Bob Rosenberg pours a customer coffee as actor Michael Vale, who plays “Fred the Baker” in TV commercials, gets ready with a donut at the original Dunkin’ Donuts location in Quincy, ...

Most companies have what they call mission, purpose and vision statements, but I have found that very few have a true customer service vision statement (CSV). The true underlying value of the what and ...

Who would have ever thought that something so philosophical could be so consequential? I thought creating a mission statement and vision statement for my business would be easy enough: a little ...