Programmatic advertising has become one of the key tools of digital marketing, allowing to automate the process of buying ad impressions and precisely target ads to the desired audience. With its help ...
Proximic's 2026 State of Programmatic report finds programmatic audio is moving into core budgets, funded by reallocated ...
Overview: AI-powered programmatic advertising automates ad buying and placement using real-time data and machine learning ...
Categories: Review the latest tools and platforms that boost performance marketing efforts across paid, search, and affiliate channels.">Performance Marketing Tools, Alastair is a veteran of several ...
Jason Goldberg explains how programmatic media and omnichannel strategies help dealers engage today’s car buyers and drive ...
TV News Check on MSN
Local TV modernization: From automated execution to first-to-market programmatic
For the first time, a digital-only agency executed a local linear TV buy—proof that ITN and Magnite's programmatic platform ...
In privacy-regulated verticals, 50% of respondents say that contextual is their main targeting tactic.
FAST and AVOD are struggling to fill inventory and CPMs are sagging in much of the CTV world. Is programmatic the problem or the solution? Is brand or direct advertising better equipped to turn the ...
Amir Sharer, founder and CEO of BRAVE, sits down with leading executives from across the industry to examine what's next for programmatic in 2025. From SSPs turning into data-driven powerhouses to ...
Categories: Review the latest tools and platforms that boost performance marketing efforts across paid, search, and affiliate channels.">Performance Marketing Tools, Oli is a co-founder of Inside ...
Programmatic ad spending is just now starting what should be a very good year — relatively speaking. Of all ad dollars, over $157.35 billion will go to programmatic, according to Programmatic Ad ...
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