The marketing plan is an essential element in any business's long-term success. The marketing plan helps to shape the needs and objectives of the company by identifying what, how, when and so forth ...

Learn how to write a modern startup business plan in 2026 that clarifies strategy, tests assumptions, and earns investor ...

Opinions expressed by Entrepreneur contributors are their own. There are many articles about what to include in your business plan. But what about before you even start writing it? Are there things ...

A marketing plan turns choices into numbers, timelines, and owners your marketing team can ship. A well crafted marketing plan ties marketing strategy, marketing efforts, and business objectives to ...

A strong, well-thought-out business plan is crucial for a business's success. Without one, it's tough to maintain a vision of the future and what the next steps for your business should be. Think of ...

Learn how to write an executive summary. This guide shows you why to write it last, tailor it to your audience, include ...

Are you preparing to start your own business but uncertain about how to get started? A business plan ought to be one of the first steps in your entrepreneurial journey because it will organize the ...

Start your business plan with an introduction that gives a fair description of the current market and discusses current and possible future trends. Use statistics to support a niche your channel will ...

Forbes contributors publish independent expert analyses and insights. I write about the franchising, restaurant and food services industry. An executive summary is a short but powerful document that ...

A business plan can help you obtain financing by highlighting the characteristics lenders use to assess borrowers. Many, or all, of the products featured on this page are from our advertising partners ...

Learn how to write a compelling marketing plan executive summary with expert tips, essential components and a template to ...

Matt Webber is an experienced personal finance writer, researcher, and editor. He has published widely on personal finance, marketing, and the impact of technology on contemporary arts and culture.