When you buy through our links, Business Insider may earn an affiliate commission. Learn more Until recently, direct-to-consumer startups in the home and kitchen industry have mostly focused on the ...

Backdrop co-founder Natalie Ebel. Illustration: Inc; Photo: Courtesy Backdrop, Keith Oshiro Before they were the co-founders of Backdrop, married couple Natalie and Caleb Ebel were new parents ...

AD PRO members enjoy exclusive benefits. Get a year of unlimited access for $25 $20 per month. Backdrop quickly carved out a sliver of the paint-sector pie by helping digitally native millennials ...

Following its car-inspired Xbox series X collaboration, German automobile titan Porsche has tapped premium paint brand Backdrop for an unexpected union. The limited-edition partnership takes Porsche’s ...