Given the breakneck speeds at which AI evolution is taking place, LLMs alone cannot meet enterprise needs. That is where ...

Contextual advertising is a modern gamechanger to modern advertising. When the first banner ad was published on hotwired.com in 1994, no one could be certain about how audiences would react as AT&T ...

Contextual AI Inc., an artificial intelligence development startup founded earlier this year, exited stealth mode today with $20 million in seed funding. Palo Alto, California-based Contextual AI ...

Sponsored content is created for and in partnership with an advertiser and produced by the Drum Studios team. The digital advertising industry is in a transformational era, with an opportunity for ...

But as AI-generated content floods the internet, people are getting better at spotting it. When reading something online, we’re more inclined to think, “This feels AI-generated” if it’s vague, robotic ...

Zendesk’s CX Trends 2026 shows how contextual intelligence is reshaping customer experience in India, where transparency, ...

The meteoric explosion in demand for GenAI products shows no signs of slowing. As more big tech providers embed tools like ChatGPT or Gemini into their operating systems as standard, it’s increasingly ...

Instead of using personal data to target users, contextual advertising topically analyzes web content to match ad placements with relevant audiences. This solves the cookie conundrum, but contextual ...