Opinions expressed by Entrepreneur contributors are their own. When seeking a domain name that is memorable, easily searchable and available, many companies are looking toward descriptive domains as a ...

Suppose you want to register a trademark that identifies a source of goods/services for your business. What if the trademark describes an ingredient, quality, feature, function, characteristic, or ...

When you know the difference between descriptive and behavioral marketing, you can decide on the best marketing approach for your business and use it to get new customers. Descriptive strategies apply ...

What is a descriptive name? a name, company trademark, or logo that vividly describes what a company does or the product and services a company renders to people. A descriptive name is common among ...