Closing your exercise rings or hitting your daily step count are satisfying achievements that can help kick-start healthy ...

The following post was published on the Knowledge@Wharton website on December 5, 2012. Can work be fun? Is it possible for customers to have the same deep engagement with an organization's products or ...

Imagine you meet a teenage girl who starts telling you about her childhood, when she mentions, somewhat casually, that she ...

Like many 17-year-olds, Will Coleman was a bundle of energy, playing competitive soccer while juggling classes as a high ...

With U.S. colleges and universities battling enrollment declines, many student affairs officials are turning to gamification platforms to meet students where they are and keep up with the evolving ...

Coach's collab with 'The Sims 4' could be emblematic of a new way of thinking for retailers and brands -- or is it?

A first-person account from the ground reveals how India’s delivery platforms use incentives, ratings, and speed to ...

Gamification is often viewed as a magic pill that makes people more motivated, engaged, and able to retain the information they are learning. The concept has exploded in popularity over the past ...

Got gamification yet? If you don’t, you’re not alone — according to Gartner, fewer than 5% of organizations worldwide are using gamification. But get ready: Analysts expect enterprises to start ...

Gaming operators on the Vegangster platform can now launch configurable gamification campaigns designed to increase player ...