To help B2B teams adapt, Vereigen Media has made first-party data the foundation of the modern GTM strategy. This approach ...
"I have a feeling first-party data may not matter very much," said media futurist/media agency exec Rishad Tobaccowala during ...
Uniqode reports QR Codes are key for collecting first-party data, offering consent, context, and engagement insights over ...
Anonymised, an AI data platform that helps publishers and advertisers understand, reach, and measure incremental audiences ...
In today’s world, privacy matters more than ever. With new rules like GDPR and the end of third-party cookies, businesses can no longer rely on tracking people around the web to understand their ...
The new framework helps U.S. and global B2B marketers drive a higher-quality pipeline through first-party data, verified content engagement, and privacy-first execution.
QR codes on product packaging lead Skullcandy consumers to a unified post-purchase experience. Images courtesy Skullcandy and Brij. Like many brands that have been sold primarily through retail and ...
The main thing to know about first-party data is that it’s your property right. Think about it like this: You bought a farm (maybe somewhere in Connecticut or California), and you’ve got your chickens ...
The unbeatable combination of America’s Patriotic Brand and cutting-edge digital intelligence through our investment in RAEK is designed to achieve a singular goal: accelerating data-driven growth and ...
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