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💡Core Data (first-party) vs. Enrichment (zero-party) Data 💡 Core data, or first-party data = obtaining a core piece of data to identify an individual, like email or name. Enrichment data, or zero-party data = builds off the core data to understand more about someone, like preferences & interests. Why does this matter? Advertisers are willing to pay premiums for highly targeted audiences. Layering your zero-party on your first-party data means your media company makes more money through higher
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