Reference Groups in Marketing: Definition, Types & Examples
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Reference Groups in Marketing: Definition, Types & Examples
🎯 Get our Customized Marketing Course for Different Sectors 💡 Use the code "Youtube30" at checkout & get a 30% discount today! 🔗 https://easymarketingschool.org/courses/ Reference group is a group that a person looks to when forming his or her beliefs, attitudes, and behaviors." Marketers often use groups to show off their goods, like ...
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